Project /01 — Queues & service

Shopee Trends

Client
Shopee
Year
2025
Stack
React · NestJS · API WhatsApp

The challenge

The first edition of Shopee Trends — Shopee's e-commerce fair for platform sellers — brought together around 5,000 entrepreneurs in São Paulo, with multiple service counters. The goal: eliminate physical lines and crowding at the counters without slowing down operations.

The solution

An integrated web platform working on four fronts: a tablet kiosk for self-service ticket issuing, WhatsApp call notifications (visitors explore the event instead of waiting at the counter), a public dashboard showing service progress, and individual screens for each attendant to call, recall and close tickets.

  • Self-service tablet kiosk
  • Ticket calls via WhatsApp
  • Real-time public queue dashboard
  • Management screen for each attendant

The product

oryza labs · shopee trends
Public dashboard of called tickets

Public dashboard of called tickets

oryza labs · shopee trends
Attendant panel — call, recall, close

Attendant panel — call, recall, close

oryza labs · shopee trends
Self-service terminal

Self-service terminal

Kiosk in use at the event — São Paulo, 2025
Kiosk in use at the event — São Paulo, 2025
Taking a ticket on the tablet
Taking a ticket on the tablet

Results

  • Over 1,000 sellers served
  • Queues under control, no crowding at the counters
  • Service data collected for analysis

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