Sem Parar

The challenge

Sem Parar needed to attract and engage CONARH attendees at its booth — an extremely high-traffic environment with tens of thousands of visitors — reinforcing the brand experience with a fast, appealing mechanic for a passing audience.

The solution

A word-search game featuring Sem Parar's visual identity running on a touchscreen kiosk, built with the Godot engine. The words connected to the brand universe and players who completed the game earned rewards — a gamified, memorable interaction that drove qualified traffic to the booth.