Project /11 — Applied AI
Deskbee
The challenge
Deskbee — a workplace management platform with international operations — wanted to eliminate manual CRM entry after every sales call, keeping the pipeline consistently up to date and reliable without depending on the sales team's discipline.
The solution
Custom AI workflows process meeting recordings: speech-to-text transcription, LLM-driven extraction of entities and pipeline insights (contacts, next steps, objections, status), and automatic CRM record updates via API — all powered by AWS Bedrock.
- Automatic meeting transcription
- LLM-driven extraction of sales insights
- CRM updates via API, no manual work
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